Brand Checklist Workbook

My free 30-page Brand Checklist guided workbook is the ideal companion for when you are birthing a new brand or looking to refresh or pivot a current one. It will provoke thoughts, ask meaningful questions, and prompt you to consider your plan.

I'll walk you through the first six sections of "The Artisan Way" and the branding elements you need to create a Brand Foundation- a platform- that you can use to grow your business, fuel your endeavours, and nourish a feel-good connection with your audience and clients. 

This includes: 

Brand Heart:  Uncovering the answers to the questions that will power the brand, fuel its vision, and give it meaning and purpose. 

Brand Look:  When you say "branding," people often relate it to this section. The brand look is the visual side of the brand. 

Brand Gems: This section turns inward, identifying and pinpointing what's important to your brand and finding it's very own "special sauce". 

Brand Tales: Tales and stories are the best medium for conveying information, sharing ideas, and inspiring action. We find the ones that matter. 

Brand Customers: We find out who your customers are, what they need and how you can help them. 

Brand Talk: What does your brand want to say, to whom, and how? We find out.