Daisy and Me attended the The Small Awards on Thursday, celebrating and showcasing small businesses. Discover our little adventure…

When we think of branding, we often associate it with brands founded within the last century or so. However, the origins of this original art form stretch much further back.

Everything is branded. Everything you own, wear, use or see has a brand connected to it. Just think about that for a moment. 🤔 In a world that has so many brands on show on a daily basis, why is it important to create a brand that matters?

Can a brand ever be artisan? There are "artisan brands", as in brands that sell artisan goods, but what about a brand crafted "the artisan way" by a Brand Artisan?
 
I'm here to prompt that question, to invite you to consider it from a different point of view. In simple terms, to pose the question, why not?

Spring is the season of rebirth, renewal, and regeneration, and in the spirit of this life-giving time, I’ve ripped up my playbook and written a fresh new one with unexpected consequences. Sometimes, you do have to leap and trust.

This time of the year is tough. The urge to hibernate and take everything slower until the sun reappears is primeval.

What's your definition of brand? Brand is a simple 5-letter word but there are multiple answers as to what it really means. Here's mine... 😀

They’re spectres that follow you around, tapping you on the shoulder every now and then, reminding you that their still here, until they’ve been fulfilled.