Supporting entrepreneurs in creating standout and successful brands.

Hand-crafting brands, the Artisan Way

The Brand Artisan supports a collective of entrepreneurs, solopreneurs, and business owners in crafting standout and successful brands to help them achieve their goals, big or small, huge, or humble.

I believe everyone can create a brand with a heart that beats with meaning and is full of soul. I aim to return the artisan and hand-crafted edge to branding rather than “off the shelf” generic A.I conceived sameness.

In essence, a brand that feels more like a person and less like a robot. 

My mission is to empower and equip entrepreneurs to create a solid brand foundation to grow their businesses. To channel their purpose, authenticity, vision, and values into a brand that fuels growth and connects its audience, customers, and collaborators across many touchpoints.

I believe that you can achieve the success you seek, whatever your definition of success is—more money in the bank, making an impact, or as simple as an immense sense of pride when you wake up in the morning. Success means different things to different people. Whatever you understand it to mean, I will give, teach, and provide you with the tools to make it possible.

The starting point of that adventure is branding.

Here at The Brand Artisan, you’ll find different options depending on the stage of your entrepreneurial journey (Wahey! Welcome to the club!). You can learn the fundamentals of branding through my micro-courses and bank of resources, or if you prefer a done-for-you approach, I can take care of everything through my 1:1 dedicated service

 I’m here to help you achieve what you seek.

Detective. Pathfinder. Storyteller.

(and 5% superhero)

Well, hello there. I'm Becky Benfield-Humberstone, The Brand Artisan

I'm here to help you create a standout brand that will fulfil your wildest dreams and give you the success you deserve.

As a child, I wanted to be a superhero. Whilst I don't have the Lycra, I do have superhero powers to help your brand showcase its brilliance and the polymath toolkit to make it happen. No Spandex costume is required, thank goodness.

I'm the detective uncovering your deepest goals and plotting the path to make them happen. I'm the storyteller in your corner, equipping your brand with the stories it needs to tell the world to help you achieve your goals. More clients? Sure thing. Better customer connections? Definitely. World domination? Sure, why not? And done completely organically and holistically. Unquestionably.

My expertise and experience stem from decades of owning businesses, building them from the ground up into international powerhouses in their respective industries, with global customer bases and seven-figure turnovers.

Through perseverance and failures, I've learnt branding, copywriting, and business essentials the hard way, each time dusting myself off and going back for more. I've honed my skills in writing copy and content for niche customer bases where the wrong word wouldn't do. I now use my skills to help people like you succeed, so you don't have to go through a trial by fire like I did.

Never content to wear one hat, I'm also a published writer and aspiring screenwriter. I have another business, Field & Stone, and host the unique art business project Postcards from a Founder.

I can’t wait to hear all about your brand and goals.

9 Weird and Wonderful Facts about Becky:

  • I brainstorm, plan, and write everything long-hand on paper with a fountain pen before typing it up on my trusty iMac. You’ll find me working anywhere and everywhere: in a forest, a local café, in the vegetable patch, never without my pen sidekick and notebook.

  • I live in the rural Essex countryside (around 1 hour from London) with my 13-year-old daughter, who is also a writer. She cunningly convinced me to illustrate her children’s book, which is rapidly turning into a 12-part series.

  • I have a serious notebook habit—they’re like chocolate—and am a serial collector of books in need of a home. Vintage books (over 100 years old) are my weakness. I feel sorry for them. My library is a retirement home for old books.

  • I listen to film soundtracks or classical music when I’m writing, even going so far as to confess that I have different albums for different stages of writing. For first drafts, I use anything by Hans Zimmer, Ludwig Göransson, or James Newton Howard. For editing and finessing, I use scores by Henry Jackson, Alan Silvestri, and Daniel Pemberton.

  • I’m a big comic book fan and would happily join the Avengers if they asked me (although, on second thoughts, I don’t have a cool costume yet. I think I’d look awesome in a cape).

  • Looking at me, you’d never guess that I’ve completed 3 London Marathons, been skeleton bobsledding, abseiled down the Orbit, walked on fire, skydived, climbed a few mountains (including Kili), and completed a double back-to-back marathon in the Sahara Desert. Appearances can be deceiving.

  • Being a foodie and passionate cook, you’ll find me in the kitchen, whipping up homemade prawn Gyozas or creating a Katsu Curry. I also make a mean Sticky Toffee Pudding. Dinner is an occasion at my house, and you’re welcome anytime.

  • I left school at 16 to start my own business, Utterly Horses, a niche business selling model horses and equine-themed gifts to customers all over the globe. Utterly Horses was the largest model horse stockist in Europe, retailing a range of over 2,500 items to a customer base of over 50,000 people. Movie launches, high-profile clients, and exhibitions all over the world. We did it all and had a blast.

  • Utterly Horses evolved into Copperfox Model Horses, a business that manufactured its own range of models for a worldwide audience. Copperfox Models were crafted from plastic and then painted intricately by hand, using the skills of painters at our factory in China. I stepped away from the world of Model Horses in 2018, seeking a new challenge, with Copperfox Model Horses being re-homed with new owners in the USA who are currently writing the next chapters of its story.

“A jack of all trades is a master of none, but still always better than a master of one.

— The full quote by Robert Greene about William Shakespeare

Pictures and snaps from years of adventures

Becky really knows how to distil down all the thoughts in my head to capture the essence of who I was and make sure my branding reflected it.

— Teresa Younkin, Healthcare Leadership Coach

Ways to work with Becky

I work with my clients through different services, each of which varies in outcome but is completely tailored to your brand or situation. Whether you’d like some constructive pointers and mentoring, you want to create a new brand, or you’d like your project completely taken care of, I can help.

Work Alongside Me

Working collaboratively, we look at your brand and figure out what’s working- or what’s not- pulling together a plan and actionable advice to reinvigorate and reignite your brand.

Done for you

Working through my Artisan Way framework, I design your brand, develop your marketing strategy and deliver all the copy and content you need to be seen and heard.

Learn from me.

Discover how my branding framework through several micro courses to help and support you in building the brand, business and project of your dreams, the Artisan Way.

You’ve managed to reach the end of this page. Where next?

  • Drop me a line. Now you know a bit about me, I’d love to hear about you. Say hello.

  • Discover my free resources to help you on your journey

  • Delve into some of my past projects and portfolio